E-commerce WebsitePutchi
Ethnic fashion
Dynamic Website
Stay Shape delivers online fitness coaching. The business model depends on trial signups, so the entire site is directed toward that single action.

The brand required programme detail, trainer credibility, and a trial signup route that remained prominent rather than being displaced by supporting content.
The trial call to action recurs at each point in the page where a visitor is likely to be persuaded. Live chat is available for the questions that typically prevent signup, and programme pages carry full detail for visitors who require it before committing.
6 screens from the completed build.






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