E-commerce WebsitePutchi
Ethnic fashion
E-commerce Website
Farm 2 Community
Farm 2 Community supplies food directly from producers to households, with no intermediaries. That proposition is the core of the business, and the website had to establish it credibly.
- Industry
- Agriculture and food
- Year
- 2024
- Built with
- WordPressWooCommerceCustom theme
Commercial brief
The client required a platform positioned as a food brand rather than a generic marketplace, accommodating seasonal arrivals, subscription programmes, and profiles of individual producers.
Our approach
We led with the producers rather than the product catalogue. Full-width field photography occupies the primary viewport, with the shop positioned immediately below so credibility and transaction remain on a single screen. Seasonal arrivals are managed from the administration panel, as stock changes weekly.
Delivered
- Product catalogue with fresh arrivals and seasonal programs
- Grower stories linked from product pages
- Cart, accounts, and order history
- Gallery and programs sections
- Enquiry routing for bulk orders
The delivered site
7 screens from the completed build.
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