E-commerce WebsiteFarm 2 Community
Agriculture and food
E-commerce Website
Putchi
Putchi retails coordinated ethnic wear for mothers and children. The catalogue is highly visual and seasonal, which required a storefront that presents complete looks rather than isolated products.
- Industry
- Ethnic fashion
- Year
- 2024
- Built with
- WordPressWooCommerceCustom themeRazorpay
Commercial brief
The brand required a platform capable of supporting an expanding catalogue, running promotional campaigns without developer involvement, and maintaining an editorial aesthetic alongside full commerce functionality.
Our approach
We structured the catalogue around collections rather than flat product listings, so customers arrive at a complete look and purchase the individual pieces from it. Promotional codes and countdown banners are controlled from the administration panel, allowing the team to launch a campaign the same day it is approved.
Delivered
- Collection-led catalogue with matching sets grouped together
- Wishlist and cart with saved sessions
- Announcement bar for live discount codes and timers
- Size and fit guidance on every product page
- Mobile-first checkout
The delivered site
8 screens from the completed build.
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