E-commerce WebsitePutchi
Ethnic fashion
E-commerce Website
Nano Bums
Nano Bums manufactures charcoal-enhanced pull-up pants. The charcoal layer is the reason a parent would change brands, so the site was structured to communicate it immediately.
- Industry
- Baby care
- Year
- 2024
- Built with
- WordPressWooCommerceCustom theme
Commercial brief
This was a market launch. The website had to introduce an unfamiliar product feature to a cautious audience and support multi-size pack purchasing.
Our approach
The charcoal advantage was given a dedicated section above the pack selection, since parents will not evaluate pricing on a product they do not yet understand. The dark brand palette was retained, with the yellow brand mark used as the single accent.
Delivered
- Product advantage section explaining the charcoal layer
- Pack size selection and cart
- Brand-led dark theme carried across all pages
- Parent-facing FAQ
- Mobile-first layout
The delivered site
5 screens from the completed build.
Considering a similar project?
Share your requirement and we will provide a fixed quotation and delivery date.
Request a quote