E-commerce WebsitePutchi
Ethnic fashion
Landing Page
Rich Founders Club
Rich Founders Club sells membership to founders arriving from paid advertising with no prior awareness of the brand. The page must perform both the introduction and the conversion.
- Industry
- Coaching
- Year
- 2024
- Built with
- WordPressCustom landing build
Commercial brief
The page receives traffic with no contextual awareness, so it had to open with a reason to continue reading and close with an unambiguous next step.
Our approach
The primary viewport leads with the outcome on offer rather than the brand name, as a cold visitor has no recognition of the latter. The sections below build the case sequentially, concluding with a single available action.
Delivered
- Conversion-focused single page
- Founder-led video and imagery
- Sectioned proof and programme detail
- Single call to action
- Fast mobile load for ad traffic
The delivered site
4 screens from the completed build.
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